CVS Vaccine Scheduler: Partnership with CVS Pharmacy
Overview
A strategic partnership initiative with CVS Pharmacy, integrating their extensive network into our BuzzRx platform to streamline the vaccine scheduling process for customers.
Impact
Increased user engagement on blog posts by 20% while generating traffic to our site from our partner.
Improve Core Funnel: Drug Search Results Enhancements with Coupon View
Overview
To improve conversion rates, I redesigned our search results page, consolidating discount cards, pharmacy options, and pricing information into a single view. This streamlined user journey led to a notable increase in users viewing and utilizing our discount cards, driven by targeted experiments that provided actionable insights.
Impact
Provided customers with direct access to our discount card while also viewing other pharmacies to compare prices.
User Accounts: User Authentication and Account Management
Overview
Developing a new user authentication and account management system for BuzzRx.com, focusing on building brand loyalty. This MVP rollout included key features such as account creation, profile management, and privacy settings, setting the stage for future personalized enhancements like prescription saving and refill reminders.
Impact
Increase stickiness of the customer and increase customer loyalty with our brand.
