Overview
Transforming a drug search landing page into a more user-centric interface by integrating a coupon view feature to the search results. These experiments aimed to provide users with immediate access to available discounts, thereby improving the overall user experience by getting users to their discounts in fewer steps and increasing conversion rates.
Type
Mobile App and Kiosk Design
Role
Design Leadership, UX UI Design, Research, User Testing
Platform
Responsive Web
Design Tools
Adobe XD, Sketch, Zeplin, Invision
Mobile App and Kiosk Design
Role
Design Leadership, UX UI Design, Research, User Testing
Platform
Responsive Web
Design Tools
Adobe XD, Sketch, Zeplin, Invision
Role and Responsibilities
In my capacity as Principal UX Designer, I was responsible for:
Strategic Design Leadership: Developing a design vision that aligned with both user needs and business objectives, ensuring the solution was scalable and adaptable.
Cross-Functional Collaboration: Leading coordination between design, engineering, product management, and marketing teams to ensure cohesive implementation.
User-Centered Design Advocacy: Promoting the importance of accessibility and inclusive design principles throughout the project lifecycle.
Challenges and Strategic Solutions
Data Integration and Accuracy
Challenge: Ensuring the accuracy and reliability of coupon data from various sources to maintain user trust.
Solution: Established a dedicated data integrity team to work closely with data providers, implementing real-time data validation protocols to ensure accuracy and reliability.
User Experience Optimization
Challenge: Designing an intuitive interface that seamlessly integrated coupon information without overwhelming the user.
Solution: Conducted extensive user research and usability testing to inform design decisions, resulting in an interface that presented coupon information in a clear and user-friendly manner.
Outcomes and Impact
Enhanced User Engagement: The redesigned landing page led to a significant increase in user engagement, with a notable rise in coupon redemptions and overall user satisfaction.
Business Growth: The integration of the coupon view feature contributed to increased traffic and conversion rates, driving business growth.
Industry Recognition: The project set a new standard for user-centric design in the healthcare industry, showcasing the potential of collaborative design and technology efforts.
Conclusion
Through strategic design leadership and effective cross-functional collaboration, we successfully transformed the drug search landing page by integrating a coupon view feature. This project not only met user needs but also delivered substantial business value, reinforcing the critical role of UX design in healthcare innovation.
