Project Overview
Streamlining the process for users to locate and schedule vaccine appointments by integrating CVS's extensive pharmacy network directly into our BuzzRx platform. This initiative aimed to provide real-time appointment availability and a seamless scheduling experience.
Type
Mobile App and Kiosk Design
Role
Design Leadership, UX UI Design, Research, User Testing
Platform
Responsive Web
Design Tools
Figma, Userlytics
Role and Responsibilities
In my capacity as a Principal UX Designer, I was responsible for:
Strategic Design Leadership: Developing a design vision that aligned with both user needs and business objectives, ensuring the solution was scalable and adaptable.
Cross-Functional Collaboration: Leading coordination between design, engineering, product management, and CVS stakeholders to ensure cohesive implementation.
Systems Integration Oversight: Ensuring the seamless integration of our platform with CVS's scheduling system through robust API connections.
Advocacy for User-Centered Design: Promoting the importance of accessibility and inclusive design principles throughout the project lifecycle.
Challenges and Strategic Solutions
Data Reliability and Consistency
Challenge: Inconsistent data on appointment availability and pharmacy locations posed a risk to user trust and system reliability.
Solution: Established a dedicated data integrity team to work closely with CVS, implementing real-time data validation protocols to ensure accuracy and reliability.
Complex Systems Integration
Challenge: Integrating our user interface seamlessly with CVS's existing scheduling infrastructure required meticulous planning to avoid disruptions.
Solution: Architected a robust API strategy that facilitated smooth data exchange and user transitions, supported by comprehensive testing and contingency planning.
User Experience Optimization
Challenge: Ensuring a user-friendly experience that minimized friction and enhanced satisfaction.
Solution: Conducted extensive user research and usability testing to inform design decisions, resulting in an intuitive interface that guided users effortlessly from appointment selection to confirmation.
Outcomes and Impact
Enhanced User Engagement: The integrated scheduling tool led to a significant increase in user engagement, with a notable rise in completed vaccine appointments.
Business Growth: The streamlined process contributed to increased traffic and utilization of CVS pharmacies, strengthening the partnership and driving business growth.
Industry Recognition: The project set a new standard for healthcare service integration, showcasing the potential of collaborative design and technology efforts.
Conclusion
Through strategic design leadership and effective cross-functional collaboration, we successfully transformed the vaccine scheduling experience. This project not only met user needs but also delivered substantial business value, reinforcing the critical role of UX design in healthcare innovation.
Schedule a vaccine
Schedule a vaccine
