TIME: My Video – User-Centric Video Management Tool
Designing a simplified, intuitive video upload and archive experience for TIME’s editorial teams.
Role: Senior UX Designer & Researcher
Tools: Figma, Adobe XD, Jira, InVision, Airtable
Project Overview
TIME needed a centralized system to upload, tag, and manage internal and external video assets. I led the UX strategy and interface design for a web-based video management tool used across departments, ensuring editorial teams could focus on storytelling—not tech hurdles.
The Problem
Video uploads were disjointed and inconsistent across departments, creating friction for teams and risk for the brand. TIME needed a streamlined, user-friendly interface that prioritized efficiency, clarity, and metadata consistency.
Roles and Responsibilities
Translated complex editorial workflows into clean UI
Led cross-functional alignment with developers, editors, and PMs
Ran usability testing with internal teams
Created design system patterns for future product extensions
The Goal
To build a seamless and scalable internal platform for managing video uploads, descriptions, and tagging—while aligning with existing brand systems and timelines.
Key Features
1. Guided Upload Flow
Step-by-step interface that ensures metadata consistency and intuitive navigation, even for non-technical users.
My contribution: Created task-focused wireframes, validation triggers, and progress indicators.
2. Video Preview & Editing
Teams could preview video uploads, edit tags, and track publish status in one place.
My contribution: Designed component-based layouts to support varying video formats and durations.
3. Dashboard for Quick Access
A centralized dashboard allowed users to see upload history, tag frequency, and status.
My contribution: Focused on visual hierarchy and prioritized recent activity for editorial use cases.
Outcomes and Next Steps
Outcomes
Reduced average upload time by 35%
Increased user satisfaction across editorial staff
Built re-usable patterns adopted in other TIME internal tools
Supported the broader content strategy team with metadata tagging consistency
Next Steps
Archived as a complete product handoff. Left behind full documentation and design system assets for future internal scaling.
TIME Video: https://time.com/collection/video/
TIME Studios: https://studios.time.com/