…the kind that’s simple at first glance, but actually does a lot when you twist the right knobs. I think in layers — strategy, flow, psychology, accessibility — and I care deeply about how things feel as much as how they function.

I’ve been designing for over 14 years — not just screens, but systems, flows, and feelings. I blend behavioral science, user research, and storytelling to reduce friction and create experiences where people feel understood — the kind that make someone pause and think, “This was made for me.” My goal is simple: to make technology feel a little more human, especially for people who need it most.