It all starts with an idea

CVS Vaccine Scheduler for BuzzRx

As a Senior Product Designer and UX Strategist, I led the initiative to enhance the vaccine scheduling experience in collaboration with CVS Health, focusing on strategic design integration, cross-functional leadership, and measurable business outcomes.

Role
Principle UX Designer

Type
Product Partnerships

Client
BuzzRx

Year
2024

Roles and Responsibilities

In my capacity as a Principal UX Designer, I was responsible for:​

Strategic Design Leadership: Developing a design vision that aligned with both user needs and business objectives, ensuring the solution was scalable and adaptable.​

Cross-Functional Collaboration: Leading coordination between design, engineering, product management, and CVS stakeholders to ensure cohesive implementation.​

Systems Integration Oversight: Ensuring the seamless integration of our platform with CVS's scheduling system through robust API connections.​

Advocacy for User-Centered Design: Promoting the importance of accessibility and inclusive design principles throughout the project lifecycle.

Challenges and Strategic Solutions

  • Challenge: Inconsistent data on appointment availability and pharmacy locations posed a risk to user trust and system reliability.​

    Solution: Established a dedicated data integrity team to work closely with CVS, implementing real-time data validation protocols to ensure accuracy and reliability.​

  • Challenge: Integrating our user interface seamlessly with CVS's existing scheduling infrastructure required meticulous planning to avoid disruptions.​

    Solution: Architected a robust API strategy that facilitated smooth data exchange and user transitions, supported by comprehensive testing and contingency planning.​

  • Challenge: Ensuring a user-friendly experience that minimized friction and enhanced satisfaction.​

    Solution: Conducted extensive user research and usability testing to inform design decisions, resulting in an intuitive interface that guided users effortlessly from appointment selection to confirmation.

Outcomes and Impact

Enhanced User Engagement: The integrated scheduling tool led to a significant increase in user engagement, with a notable rise in completed vaccine appointments.​

https://www.buzzrx.com/cvs-vaccine-scheduler

Business Growth: The streamlined process contributed to increased traffic and utilization of CVS pharmacies, strengthening the partnership and driving business growth.​

Industry Recognition: The project set a new standard for healthcare service integration, showcasing the potential of collaborative design and technology efforts.